Yahoo! Introduces New Job-Related Advertising Solutions
February 20, 2012
Filed under Email Marketing Best Practices
Yahoo! HotJobs introduced two new Internet advertising solutions that will make recruitment advertisers smile. According to Yahoo’s press release:
The first, Yahoo! HotJobs Smart Ads, is a platform that transforms job listings into highly relevant display ads that are tailored to active and passive job seekers across the Yahoo! Network, and the second, Premium Company Profiles, showcases company employment brands using rich media and company-specific content from the Yahoo! Network.
“For employers to remain cost effective and competitive in the evolving recruitment marketplace, they need solutions that leverage technology to efficiently connect them with the most relevant candidates,” said Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs.
Leveraging Yahoo!’s leading display advertising technologies, users are identified and targeted by both the information they have supplied and their online behaviors.
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