Holiday email marketing 2010: top resources
September 3, 2010
Filed under Email Marketing Best Practices
As a young and creative September jumps into town, it’s time for the annual holiday email marketing resources post.
Check back regularly, as I keep this post updated with the best links on the topic.
Of course, this isn’t the first year anyone has celebrated Christmas (Dec 25th), Hanukkah (begins Dec 2nd), Kwanzaa (begins Dec 26th) etc., so there are also links to goodies from previous years…
[P.S. If you have a relevant article to recommend, let me know in the comments.]
- Retail Email Guide to the Holiday Season: Chad White’s 41-page roadmap for retailers, with advice on winning tactics and strategies, as well as stats and insight based on what B2C marketers did last year.
- E-mail: Make It the Linchpin of Your Digital Holiday Planning: Ed Henrich on where to focus efforts for the holiday shopping season.
- Early planning means happy holidays: Ryan Phelan with five tips on how to get your email ready for the big shopping spree.
- Holiday Email Campaigns: Tips 1-2 | Tips 3-4 | Tips 5-6 Megan Ouellet discusses phased holiday messaging, campaign reviews, deployment schedules, best practices, landing pages and pre-holiday messaging.
- The 2010 holiday marketer: Experian CheetahMail with a broader report which includes email-specific info on volume patterns, offers, countdown tactics, subject lines, creative etc.
- Christmas In August: Smart Holiday Sending: Alex Madison and Lisa Harmon with ideas on drawing in social elements, creative approaches, the role of mobile and more.
- Retailers: How Good Are Your Holiday Plans?: Gretchen Scheiman discusses segmentation tactics and how to give triggered and transactional emails a holiday feeling.
- 3 Reasons To Pull in the Reins on Holiday Email Frequency: Linda Bustos picks out some key messages from Chad White’s guide (see top link).
Previous “Holiday email marketing” editions:
- 2009 (last year’s edition with 20+ links)
- 2008 (another bunch of links from 2008)
- 2007 (no surprises for guessing what you’ll find here)
Special holiday email blog series featuring top retail experts:
- Getting ready and role models
- Frequency and focus
- Final days and follow-ups
- Not everyone buys/sells Christmas presents
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