Why hold email to a higher standard?
May 17, 2012
Filed under Email Marketing Best Practices
The other day, Laura at Word to the Wise got me thinking with her post, ‘Email is different‘. To loosely recap, the post answered a question which likely echoed the sentiments of many towards issues like anti-spam legislation and permission, being: ‘Why do so many feel that email should be somehow held to a higher [...]
Read More...8 ways to write shorter tweets and subject lines
May 15, 2012
Filed under Email Marketing Best Practices
The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn). Oh, and keep your tweets and subject lines short. Actually you can argue about that last bit [...]
Read More...8 ways to write shorter tweets and subject lines
May 13, 2012
Filed under Email Marketing Best Practices
The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn). Oh, and keep your tweets and subject lines short. Actually you can argue about that last bit [...]
Read More...8 ways to write shorter tweets and subject lines
May 13, 2012
Filed under Email Marketing Best Practices
The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn). Oh, and keep your tweets and subject lines short. Actually you can argue about that last bit [...]
Read More...Email Design
May 13, 2012
Filed under Email Marketing Best Practices
Ever since J.C. Penney launched their re-brand they’ve been producing nice creative for their email campaigns. I like their clever approach to Mother’s Day in this email. It’s got great use of color and the treatment of the large bold letters visually divides the email into sections nicely. By spelling MOM vertically it also helps [...]
Read More...8 ways to write shorter tweets and subject lines
May 13, 2012
Filed under Email Marketing Best Practices
The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn). Oh, and keep your tweets and subject lines short. Actually you can argue about that last bit [...]
Read More...Email Design
May 13, 2012
Filed under Email Marketing Best Practices
Ever since J.C. Penney launched their re-brand they’ve been producing nice creative for their email campaigns. I like their clever approach to Mother’s Day in this email. It’s got great use of color and the treatment of the large bold letters visually divides the email into sections nicely. By spelling MOM vertically it also helps [...]
Read More...Customer Love: Turntable Kitchen
May 13, 2012
Filed under Email Marketing Best Practices
Every other week, Customer Love offers a quick snapshot of one of MailChimp’s wonderful users. Who: Turntable Kitchen What: A website that pairs locally sourced recipes with great music Where: San Francisco Why we love them: Kasey and Matthew connect food to music, as their tagline goes, but they do so with great design and obvious passion. Plus, [...]
Read More...Google Mulls the Evolution of Smart Ads
May 13, 2012
Filed under Email Marketing Best Practices
In her recent blog post, Susan Wojcicki, VP of Product Management over at Google, reflected on the company’s philosophy about Internet advertising and how methods of tailoring advertising to the needs of the viewer have changed over the years, much like tailoring search results to the needs of the user has evolved. Susan points out [...]
Read More...Bring Them Back to Purchase: Tactics to Reduce Cart Abandonment
May 11, 2012
Filed under Email Marketing Best Practices
We just completed our third annual Bronto Summit that brought together top leading marketers. If you aren’t familiar with the Bronto Summit, it’s a three-day conference that allows our Bronto clients to get together and expand their email marketing knowledge. There were many hot topics at the Summit this year, but the one that is [...]
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