Update From the Cross-Channel Integration Roundtable
February 4, 2012
Filed under Email Marketing Best Practices
The Cross-Channel Integration Roundtable recently had their first meeting of 2012. Here’s a brief recap of the meeting and who was in attendance. Attendees: Jeanette Brown, Informz Adam Cook, Garagefly David Hibbs, Responsys Stephanie Miller, Aprimo April Mullen, Scottrade Colleen Petitt, Aprimo – RT co-chair Dwight Sholes, Sholes LLC – RT co-chair The Cross-Channel Marketing Roundtable kicked [...]
Read More...Increasing Sales with Email Marketing
February 4, 2012
Filed under Email Marketing Best Practices
Activetrail knows that marketing with email is a terrific way to produce new revenue, market your business, while remaining in touch with prospects and customers. Making use of this powerful tool, you’ll find yourself increasing your sales regularly. Listed below are many essential email marketing tips to help you begin accumulating more income in your [...]
Read More...Getting Animated
February 3, 2012
Filed under Email Marketing Best Practices
I’ve been seeing a number of animated emails lately. Using animated gifs in emails is a fun way to grab the attention of the recipient. There are a few things to consider, though. Outlook does not support animated gifs and will only display the first frame. That being said, you should be sure to include [...]
Read More...Getting Animated
February 3, 2012
Filed under Email Marketing Best Practices
I’ve been seeing a number of animated emails lately. Using animated gifs in emails is a fun way to grab the attention of the recipient. There are a few things to consider, though. Outlook does not support animated gifs and will only display the first frame. That being said, you should be sure to include [...]
Read More...Customer Love: Baratunde Thurston
February 3, 2012
Filed under Email Marketing Best Practices
Each week, Customer Love offers a quick snapshot of one of MailChimp’s awesome users. Who: Baratunde Thurston What: A comedian and writer who loves politics and technology Where: Brooklyn Why we love him: Baratunde Thurston wears many hats. He co-founded a political blog, wrote a book, hosted a show on Discovery Science, currently serves as The Onion‘s Director [...]
Read More...Getting Animated
February 1, 2012
Filed under Email Marketing Best Practices
I’ve been seeing a number of animated emails lately. Using animated gifs in emails is a fun way to grab the attention of the recipient. There are a few things to consider, though. Outlook does not support animated gifs and will only display the first frame. That being said, you should be sure to include [...]
Read More...Findings From MarketingSherpa: Relevancy is Key
January 30, 2012
Filed under Email Marketing Best Practices
At the end of 2011, we talked about reasons subscriber preferences should be top priority and asked if you’re marketing to the right audience. The reason for this was simple: you should deliver the most relevant content possible in order to get the best results. If you’re curious what other email marketers feel about this, [...]
Read More...Driving the ROI of Email and Social Marketing
January 30, 2012
Filed under Email Marketing Best Practices
Give your Email Marketing a Boost with the StreamSend-Sponsored Research Report, “Driving the ROI of Email and Social Marketing: Tactics to Improve Relevance and Results.” There’s never a dull moment here at StreamSend as we keep searching for ways to help our clients maximize their email investment, and today is a particularly good example of [...]
Read More...The phishing pitfalls to sending from a Gmail address
January 30, 2012
Filed under Email Marketing Best Practices
We’ve posted a few general tips on how to avoid looking like a phisher, but this one is quite specific to senders using a @gmail.com or Google Apps-managed “From: address”in their campaigns. Recently, emails with @gmail.com From: addresses which did not send from a Gmail mail server have been flagged with the following warning in [...]
Read More...Email Marketing Can Level the Playing Field
January 30, 2012
Filed under Email Marketing Best Practices
If you own a small business, its often hard to compete with the big guys when it comes to Internet marketing. Thats why email marketing is a cornerstone of a successful Internet marketing strategy for small- and medium-sized businesses. While lead generation is important, email marketing can help to convert leads to sales. Similarly, it [...]
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