75 Synonyms for “Hard”
February 5, 2012
Filed under Email Copywriting
It’s easy to write about how hard something is, because so many synonyms exist for that vague word and its more formal cousin difficult. Many of these terms are somewhat interchangeable (that’s why they call them synonyms), but even then, the senses are often slightly distinct; do a little more research on usage when you [...]
Read More...Know Thyself. 7 Truths About Writers
February 5, 2012
Filed under Email Copywriting
A guest post by Joanna Penn from The Creative Penn, one of the Top 10 Blogs for Writers Claiming the word ‘writer’ for yourself can be a big step. You may have been writing all your life but do you actually call yourself a writer? Know Thyself was inscribed on the ancient Greek temple of [...]
Read More...A Few Thoughts on Snow, Focus & Motivation
February 5, 2012
Filed under Email Copywriting
I’m drinking a cup of coffee and typing at my computer. This is what I do eight hours a day, five days a week (the writing part, that is; I’m usually done with the coffee by 11 a.m.). Today is a little different because there’s a big storm system sitting over Denver. It’s dropping all [...]
Read More...75 Synonyms for “Hard”
February 5, 2012
Filed under Email Copywriting
It’s easy to write about how hard something is, because so many synonyms exist for that vague word and its more formal cousin difficult. Many of these terms are somewhat interchangeable (that’s why they call them synonyms), but even then, the senses are often slightly distinct; do a little more research on usage when you [...]
Read More...Risk-Reversal’s Role Reversal
February 3, 2012
Filed under Email Copywriting
The greater portion of my career has been in copywriting, selling, and direct marketing. And one of the common denominators I’ve found in any successful piece of copy is the power of risk reversal. That is, taking more of a risk from the sale than the purchaser of your product. Risk reversal is a powerful [...]
Read More...If You’re “Thinking” Of Buying, Don’t
February 3, 2012
Filed under Email Copywriting
This has been happening more and more. At first, I ignored it. But, as my list has been growing, it’s happening more frequently, and methinks it’s time to put the kibosh on it. I’m talking about… People asking for personalized email advice. For free (of course). Ain’t gonna happen, Maverick. The ONLY people I give [...]
Read More...If You’re “Thinking” Of Buying, Don’t
February 3, 2012
Filed under Email Copywriting
This has been happening more and more. At first, I ignored it. But, as my list has been growing, it’s happening more frequently, and methinks it’s time to put the kibosh on it. I’m talking about… People asking for personalized email advice. For free (of course). Ain’t gonna happen, Maverick. The ONLY people I give [...]
Read More...A Quiz on Treatment of 75 Compound Words
February 3, 2012
Filed under Email Copywriting
Open, hyphenated, or closed? Usage guides, dictionaries, and style manuals may differ in their treatment of the following words, so there’s not necessarily one right answer — except for the purposes of this exercise: Merriam-Webster’s Collegiate Dictionary. All terms in this list are treated as open compounds. Which ones should be left as is, and [...]
Read More...Take a Customer Service Lesson from this Amazing Company…
February 3, 2012
Filed under Email Copywriting
So, check this out… I few months back, I finally got around to returning a pair of sweatpants to Lands’ End that I’d bought a few years back to exchange for a new pair. They’d lost their elasticity in the waist, which made them droopy and draggy. And hey, when you’re a work-at-home commercial writer, [...]
Read More...This Is Probably For “Family” Only…
February 3, 2012
Filed under Email Copywriting
…my “reader” family, that is. Which means you’re included, if you want to be. Here at my company we’re in the midst of doing a lot of stuff designed to serve our readers and customers better. One of those things is a project to simplify this site. We’ve now stripped the design down to the bare bones [...]
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