Introducing monthly pricing and unlimited campaign sending
September 29, 2010
Filed under Email Marketing Best Practices
When we launched Campaign Monitor back in 2004 we made a very deliberate decision to keep our pricing as simple and transparent as possible. The idea of a small delivery fee and one cent per recipient was a new and unique approach that made it easy for you and your clients to know exactly how [...]
Read More...Top 5 List Growth Dos and Don’ts
September 29, 2010
Filed under Email Marketing Best Practices
Top 5 List Growth Dos and Don’ts By Jordan Cohen, VP of Business Development, Pontiflex. Reach Jordan at Jordan@pontiflex.com. Let’s face it, when it comes to your email marketing list, size matters. And if you are like most email marketers, you’re probably under constant pressure to replenish and grow your list with engaged new subscribers. [...]
Read More...List Growth and Engagement Survey: Are you on the right course to building a stronger list?
September 29, 2010
Filed under Email Marketing Best Practices
Take a short survey from the eec’s List Growth and Engagement Roundtable covering best practices for building and maintaining high-performing email lists: Deliverability Segmentation Sourcing Measurement Automation Brand The survey is divided into six sections and should take less than 10 minutes to complete. All individual results from the survey will be kept confidential. Aggregate [...]
Read More...Buying or Renting Email Lists: Things to Consider
September 29, 2010
Filed under Email Marketing Best Practices
So you’re eager to use email marketing because of its obvious benefits, but perhaps you DON’T have an email list…or maybe you just wish you had more email addresses. If that describes you, don’t feel bad, for you’re not alone. In fact, we hear from people with this problem every week. About Renting Lists… Regrettably, [...]
Read More...7 Secrets of Spectacular Bloggers
September 29, 2010
Filed under Email Copywriting
A guest post by Stanford Smith from Pushing Social Top bloggers didn’t achieve their success by accident. They had a plan and they worked daily to achieve their goals. For many it was a short list of simple objectives. For others it was a complex strategy perfectly executed. What about you? What’s your plan? I’ll [...]
Read More...The 12 Most Common Direct Mail Mistakes … and How to Avoid Them
September 29, 2010
Filed under Email Copywriting
Dear Business-Builder, Mistake No. 1: Ignoring the most important factor in direct mail success. Do you know what the most important part of your direct mail campaign is? It’s not the copy. It’s not the art work. It’s not even the format or when you mail. It is the mailing list. A great mailing package, [...]
Read More...Full Tilt Boogie
September 29, 2010
Filed under Email Copywriting
Sunday, 9:08pm Reno, NV “Hit me. Hit me again. Again. Arrrgh…” (Blackjack dude going down…) Howdy. One of the truly fun parts of being in business are the Life Lessons you get to learn. Or, rather, you’re forced to learn (if you don’t want to spend your career blundering down the same blind alleys time [...]
Read More...7 Secrets of Spectacular Bloggers
September 29, 2010
Filed under Email Copywriting
A guest post by Stanford Smith from Pushing Social Top bloggers didn’t achieve their success by accident. They had a plan and they worked daily to achieve their goals. For many it was a short list of simple objectives. For others it was a complex strategy perfectly executed. What about you? What’s your plan? I’ll [...]
Read More...7 Secrets of Spectacular Bloggers
September 29, 2010
Filed under Email Copywriting
A guest post by Stanford Smith from Pushing Social Top bloggers didn’t achieve their success by accident. They had a plan and they worked daily to achieve their goals. For many it was a short list of simple objectives. For others it was a complex strategy perfectly executed. What about you? What’s your plan? I’ll [...]
Read More...Got This Fun, In-Demand and Lucrative Copywriting Specialty in Your Project Mix?
September 29, 2010
Filed under Email Copywriting
So, suddenly I’ve been thinking a lot about case studies. For starters, I just finished a big one and it consumed a big chunk of my commercial writing life (details in the July and August ezine “Appetizer” courses). Then, my friend Casey Hibbard (The Case-Study Queen), announced she’s offering a six-month intensive case-study coaching program [...]
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