Ask Karon Video: Which Services Should I Include in my Copywriting Business?
September 30, 2010
Filed under Email Copywriting
Marketing Words Copywriting Blog subscriber, Gina, asks what services she should include in her copywriting business. I respond with some things she should consider. . Tweet This Post Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit Stumble This Post Related posts: Ask Karon Video Column: Grow Your Copywriting Biz [...]
Read More...Three Sites That Rock
September 30, 2010
Filed under Email Copywriting
Here are three sites that are incredidbly useful, incredibly easy to use… and free (or at least offer a free version). And yes, amazingly, I have peppered this post liberally with amazing adverbs. Just to confound my critics. Weebly. Create a free website and free blog. Changing Minds. As marketers, we are in the business [...]
Read More...Going Freemium: One Year Later
September 30, 2010
Filed under Email Marketing Best Practices
On September 1st, 2009 we announced that MailChimp was going freemium. On that day, we had 85,000 users. Now, slightly more than a year later, we have more than 450,000 users. We grew our user base five times in one year. Earlier this month, we actually doubled our freemium plan from 500 subscribers to 1,000 [...]
Read More...NEW: Twenty-one beautifully designed email templates added
September 30, 2010
Filed under Email Marketing Best Practices
We’re happy to announce the addition of 21 additional HTML email templates which can be used with our email editor. We’ve tested all these templates using our Email Analyzer tool to make sure that render properly in all major email clients. We have newsletter templates, restaurant and food templates, and generic promotional templates. We’re actively [...]
Read More...List Growth and Engagement Survey: Are you on the right course to building a stronger list?
September 30, 2010
Filed under Email Marketing Best Practices
Take a short survey from the eec’s List Growth and Engagement Roundtable covering best practices for building and maintaining high-performing email lists: Deliverability Segmentation Sourcing Measurement Automation Brand The survey is divided into six sections and should take less than 10 minutes to complete. All individual results from the survey will be kept confidential. Aggregate [...]
Read More...Buying or Renting Email Lists: Things to Consider
September 30, 2010
Filed under Email Marketing Best Practices
So you’re eager to use email marketing because of its obvious benefits, but perhaps you DON’T have an email list…or maybe you just wish you had more email addresses. If that describes you, don’t feel bad, for you’re not alone. In fact, we hear from people with this problem every week. About Renting Lists… Regrettably, [...]
Read More...Once you’ve optimized your email, what else can you do?
September 30, 2010
Filed under Email Marketing Best Practices
In the Brave New World of “best practices” email marketing, you eventually hit a wall. Try as you might, you can’t lift responses much further with the tools and resources at your disposal. You’re stuck. And yet a sizeable majority of your subscribers still aren’t opening, clicking, reading, downloading, buying etc. So what do you [...]
Read More...Small Businesses Are Hit Harder by Regulations
September 30, 2010
Filed under Email Marketing Best Practices
A study recently released by the SBA’s Office of Advocacy confirms what small business owners have often felt: Federal regulations place a disproportionate financial burden on entrepreneurs. The report, The Impact of Regulatory Costs on Small Firms, assessed the overall cost of federal regulation on small businesses in five major sectors of the U.S. economy: [...]
Read More...Holiday Email Campaigns – Tips 11 and 12
September 29, 2010
Filed under Email Marketing Best Practices
Last week’s tips discussed launching a special holiday series and segmenting your audience by purchasing habits. Here are this week’s tips: Tip 11 – Put an automated shopping cart abandonment solution in place If you don’t already have a shopping cart abandonment solution in place, it is crucial that you implement one. You could be [...]
Read More...Top 5 List Growth Dos and Don’ts
September 29, 2010
Filed under Email Marketing Best Practices
Top 5 List Growth Dos and Don’ts By Jordan Cohen, VP of Business Development, Pontiflex. Reach Jordan at Jordan@pontiflex.com. Let’s face it, when it comes to your email marketing list, size matters. And if you are like most email marketers, you’re probably under constant pressure to replenish and grow your list with engaged new subscribers. [...]
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