How To Design Your Email For “Images Off”
by Karen Scharf, Modern Image Communications Many ISPs and email clients now default to displaying html messages with the images turned off. Many of your readers will never see any of your images, but that doesn't mean they can't have a great user experience. Take advantage of HTML. Even if images are turned off, your html will still display, so you can design a beautiful message with colors and fonts that contains no images at all. Present your text as text. Instead of creating a button that says "click here", simply use text. Not only is it easier, but all of your readers will be ...
Establishing Priorities For Your Email Campaign
by Avery Thompson If you are running a marketing campaign, then you should be running an email marketing campaign, too. The internet is one of the most cost-effective mediums for reaching potential buyers, and emails are the surest way the internet offers to do just that. The need for an email campaign is not that questionable for many businesses (unless you happen to have the luck of selling a tremendously popular product that is necessary for human survival...but that's not the case for most of us), but how to establish one and squeeze as much potential out of it as possible ...
Email Marketing - Romance Your Contact List This Valentine’s Day
by Gareth Cutter Valentine's Day isn't just a time for the dating agencies, confectioners and card manufacturers to profit - it's also the perfect time for you to use email marketing to start new business relationships and re-ignite existing ones. If you haven't already got an email marketing plan for February 14th, here are some suggestions to help you get started. Acquiring New Business: If you've got an existing list of contacts you've been marketing to, reintroduce yourself by sending an email with an intriguingly-worded subject line. Play on the popular motifs of Valentines; first dates, secret admirers - but fit it into a business context ...
The Top 6 Rules of Email Marketing
by Shanua Hanus You know it, you do it, and you build a list. This is top priority for email marketers. You have to build a qualified email list of interested prospects that hopefully have their wallets open and are ready to buy the top quality products you have to offer. Keep in mind that once you build your list there are a few rules that you need to follow in order to keep your list happy, subscribing and buying. Rule # 6 Double opt in. The CAN-SPAM act states that at this time you have to have a single opt in any time ...
Two Tips to Get Your Emails Opened
by Shauna T. Hanus If you're like me you get a ton of emails in your inbox everyday. I know that I skim through my incoming email as fast as possible and click delete without giving it much thought. Well this is great for me when I'm the consumer but it's not great for me when I'm the internet marketer. So I got to thinking about what are the things that make me open emails and it boils down to two things. First is the subject line and second is the sender. Let's first take a look at the subject line. When you are sending marketing or ...
Email Marketing Tips & Tricks
The Journey of the Email Marketing Concept
Undoubtedly, we all can say in unison that the concept of email messages has taken the podium of communication to an incredible extent. Surpassing all its boundaries, the utility of email messaging has tremendously increased. And if you are a part of online industry, it would not take you long
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Why Your Site Needs A Dedicated IP Address
IP addresses are made up of four numbers, 0-255, with periods between each number. There are about 4 billion possible IP addresses, and while this might seem like an extraordinary amount, we’re actually using them up very quickly. To work around this, many hosting companies use the same IP address for hundreds of different websites. This is called a shared IP.
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Opt-In to List Building - Opt-Out of Spam
There are various options available in the marketplace. The most important thing to bear in mind at this stage is the issue of consent. Once the reality of the task of building a list confronts the new marketer it seems that advertisements promising huge lists of leads seem very promising. Sadly many newbies try this approach and suffer both from the lack of sales and the probable flurry of complaints from the people receiving the emails.
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