Take Your Subscribers Back to School
It's the start of September, and teachers everywhere are scrambling to pen lesson plans for that first day of school. So maybe it's a good time for you to prepare for your new students, too. What's that? You don't have any students? Maybe not technically, but everyone who signs up for your emails is like a student walking into your classroom, ready to learn how your business can help them. So, are your pencils sharpened and your apples polished? It never hurts to double-check, so here's a little something to help you through those bumps of a new beginning: A ...
To Hire or Not to Hire an Internet Marketing Service
Businesses, especially small businesses, are often faced with the rather challenging proposition of whether to market their wares on the Internet, all by themselves, or hire the services of an external Internet marketing entity. The answer to this anomaly is not so straightforward; there are various situations that in turn require adequate forethought, which will determine either the empanelment of an external entity to undertake the Internet marketing service or to handle the same in-house. Take for instance, the Internet marketing tool of article marketing. While you can very well choose to do the needful, all by yourself, especially if you ...
Template Time: Balancing HTML Text and Image
Are you relying on images in your email to convey messages? You might want to think twice about this tactic. Here’s why: Most email clients do not display images by default. A skewed image-to-text ratio can negatively impact your deliverability. Subscribers might miss out on critical details that could inspire them to act on your messages or purchase from you. Ideally, a subscriber would understand your message’s value even with images off – hopefully inspiring them to go ahead and display them or click through to take a closer look at your offerings. For those marketers wed to the “one big image” format, you absolutely ...
Hotmail Using Engagement Too
Earlier this week, we discussed how Gmail’s new “Priority” feature tracks engagement to judge what emails are most important, and then prioritizes them. We also discussed how MailChimp is using engagement to decide which emails to clean from our senders’ lists. Yesterday, we learned that Hotmail is also tracking user interaction within their inbox in order to determine which emails to throw away, and which to keep: Hotmail Using New Metrics to Consider Inbox Placement by George Bilbrey on MediaPost Reading that article from George made me realize I’m way, waaaaay behind on my Hotmail knowledge. I haven’t checked out their interface for ...
Holiday email marketing 2010: top resources
As a young and creative September jumps into town, it’s time for the annual holiday email marketing resources post. Check back regularly, as I keep this post updated with the best links on the topic. Of course, this isn’t the first year anyone has celebrated Christmas (Dec 25th), Hanukkah (begins Dec 2nd), Kwanzaa (begins Dec 26th) etc., so there are also links to goodies from previous years… [P.S. If you have a relevant article to recommend, let me know in the comments.] Retail Email Guide to the Holiday Season: Chad White’s 41-page roadmap for retailers, with advice on winning tactics and strategies, as well as ...
Email Marketing Best Practices
Driving the ROI of Email and Social Marketing
Give your Email Marketing a Boost with the StreamSend-Sponsored Research Report, “Driving the ROI of Email and Social Marketing: Tactics to Improve Relevance and Results.” There’s never a dull moment here at StreamSend as we keep searching for ways to help our clients maximize their email investment, and today is a particularly good example of [...]
4 Ways to Utilize Twitter to Grow Your Email List
Using our soon to be released Market Intelligence tool, our Strategic Services team discovered that over the holiday period, online retailers were sending approximately four tweets to every one email, often staggering an ‘offer tweet’ in between 3-4 ‘engagement tweets’. Twitter is a great channel for interacting with current and prospective followers and it can [...]
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Get More Done Faster With These 6 Tips
The other day, one of my coaching students emailed me about his dilemma — something that’s all too common in our business. “Too many times,” he said, “I’ve known what I needed to do, and I always end up waiting weeks on end to do it.” He asked, “How do you cope with procrastination?” Procrastination [...]
The “Dark Side” Of Email Players
I might talk a good game about email. Like it’s the 9th wonder of the world. But, truth is it ain’t all watermelons and cream. There’s also a “dark side” to using my email methodology that scares people away from it sometimes. Here’s what I mean: It’s not unusual to see a HUGE sales bump [...]
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